Location-based advertising: Is it imprudent to ignore it?

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Location-based advertising: Is it imprudent to ignore it?


Location-based advertising: Is it imprudent to ignore it?

Location-based advertising: Is it imprudent to ignore it?

Our smartphone today knows us way better than the dearest of friends, or perhaps, even spouses we ‘share’ our lives with. It follows us wherever we go, and in the process, shares our location, interests and history with the wide world of internet based on our online behavior.

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