10 business ventures of Virat Kohli
Virat Kohli, an Indian Cricketer, is also the captain of the Indian Cricket team. He is the only Indian to rank as the highest-paid athlete in the world on the Forbes list. Besides drawing a hefty paycheck from BCCI and Royal Challengers Bangalore, Virat is a good businessman too.
He is the first Indian to sign an eight-year INR 110 crore contract with German sportswear giant Puma. He is also the brand ambassador of several brands. But this is just one side of his collaboration with brands. Over the years, he has also partnered with many brands from the perspective of investments.
Virat Kohli has invested his funds in many business ventures. Here is the list of 10 businesses owned by him:
Virat Kohli is a fitness freak and a real inspiration to many youths. Hence, he launched a fitness chain named Chisel in 2015. Initially, he invested Rs. 90 crores in it.
The fitness start-up has also commenced technology-enabled workout routines to target young information technology people. It is a part of his marketing strategy to spread its network of fitness centres worldwide. The Bengaluru-based start-up is also planning to introduce gamified fitness routines.
Wrogn, a fashion wear brand, is co-owned by Virat Kohli and Universal Sportsbiz. It is well known for its excellent marketing and advertisement strategies which had attracted youth towards it. The brand has collaborated with Myntra, Flipkart, and Shoppers Stop for its marketing and sales.
Wrogn primarily sells band collar shirts, graphic shirts, lightweight denim jackets, and accessories with a stunning range of ideas. The Bengaluru-based company has both online and offline stores. The youth fashion platform is also planning to roll out its own fitness devices.
This London-based social networking start-up is a joint venture between Virat Kohli, entrepreneur Vishal Patel, and footballer and Real Madrid superstar, Gareth Bale. Moreover, various Indian cricketers like Hardik Pandya, Ajinkya Rahane and Rohit Sharma have been seen endorsing the brand.
On Sports Convo, sport fans can connect and discuss their favorite sports and players.
FC Goa and Bengaluru Yodhas
Apart from cricket, Kohli loves to play football. Therefore in 2014, he invested in the Indian Super League football club FC Goa. The main motive behind his investment in this club is to promote football’s progressive growth in India. Presently, his stake is around 25% in the team. Moreover, he also owns a wrestling team in Bengaluru Yodhas.
The Indian captain, Virat Kohli, owns the franchise UAE Royals along with Neelesh Bhatnagar and Sachin Gadoya. The franchise used the services of Grand Slam champion Roger Federer.
Virat Kohli is the epitome of fitness. To promote the importance of fitness across the country, he had invested in Stepathlon Kids. This brand is an online community that motivates kids between the ages of 8 and 12 to eat healthy food and exercise. His venture also tackles the fitness problems of kids by arranging a 30-day pedometer-based virtual race for them.
Kohli owns Stepathlon Kids along with Ravi Krishnan and Bunty Sajdeh.
In January 2017, Virat Kohli also invested in Hong Kong-based company, Zeeva as they introduced Muveacoustics. It is audio equipment manufacturing company for the youth of India. The right-handed batsman Virat Kohli is often seen promoting his brand on social media platforms.
Virat Kohli made a strong move in May 2018 by moving into the competitive hospitality industry. He opened a South-American restaurant, Nueva, in New Delhi. It has an exquisite ambiance and has few stand-out elements like a spiral staircase, modern bar, and lounge.
He has been seen with his wife, Anushka Sharma, and their friends several times in this restaurant.
Digit is a Bengaluru-based insurance start-up, initially started by Kamesh Goyal and later backed by Canada billionaire Prem Watsa. Within two years of its business operations, it catered to a customer base of five million. Virat Kohli and his wife, Anushka Sharma, were so attracted by their idea that collectively they decided to invest Rs 2.5 crore in their start-up. The couple owns a 0.25% share in the company.
One8 x Puma
Virat Kohli, has launched his sports apparel brand One8 in partnership with German sports lifestyle brand Puma. Puma helped the brand pave its way in the market in terms of design, product, retail, and communication channel. Presently, One8 is only associated with athleisure apparel, footwear, accessories, and performance apparel that will be launched in the upcoming season. Kohli’s One8 brand is available on Myntra and all Puma stores across the country.
The Indian captain, Virat, hits the right chords when it comes to playing cricket, and there is no doubt that he is one of the best batsmen in the world right now. Apart from earning all the recognition from cricket, he has perfectly planned his retirement plans. The responsible young captain has made his investments in many business ventures off the field, which speak volumes about his maturity.